How Brands Can Find Influencers to Boost Their Marketing in 2024

In today's digital landscape, influencers are a key asset for brands looking to amplify their reach and engage with their target audience. Influencers help build trust and credibility by promoting products in an authentic and relatable way. As we head into 2024, finding the right influencers is more important than ever for a successful marketing strategy.

Why Brands Need Influencers

Influencers have the ability to connect with their audiences on a personal level, making their endorsements highly effective. By collaborating with influencers, brands can tap into their follower base to increase awareness, drive engagement, and boost sales. Influencers can create various content types such as product reviews, tutorials, and lifestyle content that aligns with the brand's message.

Where to Find Influencers


1. Social Media Platforms
Social media platforms like Instagram, TikTok, and YouTube are prime locations for finding influencers. Search relevant hashtags, engage with content creators in your industry, and analyze competitors' influencer partnerships to identify the right influencers for your brand.


2. Influencer Marketplaces
Platforms like Upfluence, AspireIQ, and CreatorIQ provide access to vast databases of influencers across various niches. These tools allow you to filter by category, audience size, engagement rate, and more, simplifying the search for influencers who match your brandā€™s goals.


3. Influencer Search Tools
Tools such as EezyCollab use AI to help brands find the ideal influencers across multiple social platforms. By entering your brand details, these tools can identify the most relevant influencers, manage outreach, and track performance metrics, streamlining the entire process.

Building Successful Influencer Partnerships

To maximize the effectiveness of influencer collaborations, provide clear guidelines and objectives, offer fair compensation, and maintain open communication. Building a genuine partnership based on mutual respect and creativity can lead to long-term success.

Here's a list of top influencers to consider in 2024:

Simply enter your website link or describe your product, and let our AI to match the influencers
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Amanda Nicole

Influencer & Music Artist Ambassador for @FashionNova Stream my new and follow me everywhere ļø

8.4MUnited States

Average Like114725

Engagement Rate43.1%

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408.3K
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229.4K
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Monroe Steele

Fashion Girlie, Beauty Enthusiast, Lifestyle & Travel NYC + MIAMI

190.9KUnited States

Average Like3075

Engagement Rate12.8%

Overall Score99

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4K14.1K
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3.6K
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Quania Jones

Travel | Fashion | Food Influencer šŸ«¶šŸ½ Model @starsmanagement Oakland CA Lifestyle Columnist @Trooramagazine :

92.7KUnited States

Average Like1792

Engagement Rate11.7%

Overall Score99

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1.1K
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1.9K2.4K
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Dr Christal Jordan (Jennings)

Wife/Producer/Host/Journalist/Author/PHd

64.9KUnited States

Average Like1754

Engagement Rate16.3%

Overall Score99

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2K
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2.2K4.4K
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Gelena Solano

TV Reporter @elgordoylaflaca @univision Fashionista/Stylist/Influencer/Emmy Winner/ Clothing Line Owner

1MUnited States

Average Like2231

Engagement Rate1.3%

Overall Score99

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2.5K23.1K
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1.7K13.7K
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Lisa Breckenridge

59 years old TV Personality Food | Fashion | Beauty | Fitness | Travel | Inspiration | Brand collabs:

74.7KUnited States

Average Like3090

Engagement Rate25.8%

Overall Score99

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3802.7K
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8596.4K
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Brittany Garcia

Hey Girl, Hey! | Style Influencer ā€¢ Motherhood Wifey ā€¢ Hype Girl ā€¢ Recipes ā€¢ Texas Makin Life a Party + Makin People Smile

449.2KUnited States

Average Like6979

Engagement Rate16.2%

Overall Score99

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17.1K285.2K
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2.3K56.1K
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Alessandra Villegas

TV Host ā€¢ Lifestyle ā€¢ Travel ā€¢ Style & Beauty National Emmy Award Winner Founder @vabyalevillegas Co-producer & TV Host @esplendidatv @holatv

563.2KUnited States

Average Like3602

Engagement Rate3.8%

Overall Score99

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2314.5K
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4.2K40.9K
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EVENTS STAYS FASHION FOOD ļøā€ Solo TRAVELER expert & Lic. TRAVEL agent! LOVE & CREATIVITY Curator šŸ©· Los Angelesļø Collabs ļø

78.5KUnited States

Average Like2060

Engagement Rate16.5%

Overall Score99

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212
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2.2K9.8K
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Melissa Vale

NYC native Iā€™m funny on stories. Style | Beauty | Travel | Fragrance | Foodie Your Destination for Accessible Luxury

237.8KUnited States

Average Like4976

Engagement Rate12.6%

Overall Score99

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4.6K
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6K25.4K
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Nelson Yong

marketing strategist & creator ā€ā™‚ļø lifestyle, food & travel content ļø @thedigitaldpt |

291.4KUnited States

Average Like3108

Engagement Rate13.6%

Overall Score99

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5.9K163.3K
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9.1K103.1K
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CAROLINA DELGADO šŸ‘½

FASHION/FITNESS/LIFESTYLE ā€ā™€ļø

166KUnited States

Average Like5092

Engagement Rate18.8%

Overall Score99

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19.6K
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12.7K
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Daniela Labory | Miami Lifestyle Blog

Miami Lifestyle & Fashion Blogger MOM I help women feel beautiful without breaking their budget @danilaboryhome

66.4KUnited States

Average Like788

Engagement Rate30.7%

Overall Score99

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1.3K22.4K
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373235
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Kathy Fortner - Tampa Bay Blogger | Travel & Lifestyle

Tampa's dress-loving traveler ļø 50+ influencer & pro travel advisor 30+ Yrs Florida & beyond explorer Collabs welcome:

55.1KUnited States

Average Like592

Engagement Rate8.4%

Overall Score99

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9043.1K
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984
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Liz

Actress | Mia on Nickelodeonā€™s Every Witch Way Recording Artist Host | Lifestyle | Travel | Food | Fashion|Beauty|Model

218.2KUnited States

Average Like3607

Engagement Rate10.1%

Overall Score99

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3.7K
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3.2K8.3K
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J.Bolin

#RollinwJBolin CREATIVE DIRECTOR | FASHION EXPERT | FASHION STYLIST | LUXURY LIFESTYLE! For Affordable Luxury Style: @luxebolin

584.5KUnited States

Average Like21517

Engagement Rate28.3%

Overall Score99

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180.9K893K
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8.8K
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KeAndreā€™

Marketer/Consultant (Not a Blogger) . CULTURE l FOOD l EDUCATION . No posts reposted without permission! . HOUSTON . Founder of @thegumboclub

439KUnited States

Average Like2048

Engagement Rate2.9%

Overall Score99

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3.8K
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5.1K
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John Lee - YKL

New York Fashion ā€¢ Lifestyle ā€¢ Photography ā€¢ Coffee Inquiries:

103.9KUnited States

Average Like4455

Engagement Rate25.9%

Overall Score99

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1.2K
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2.7K
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Daniella Duque- Angel

ColombianMiami Lifestyle InfluencerMOM Collabs:

65.6KUnited States

Average Like835

Engagement Rate8%

Overall Score99

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7732.5K
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811
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Wisdom Kaye

Director, model, stylist, photographer, videographer. Inquiries: You can have my clothes: @closetwisdom

4.9MUnited States

Average Like861945

Engagement Rate28.7%

Overall Score99

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872.2K
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203.4K
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PEYTON BAXTER

life in the south, fashion, travel & motherhood co-host @highlightrealpod co-founder @bridgemanagegroup FIND ALL MY LINKS BELOW:

667KUnited States

Average Like18644

Engagement Rate17.4%

Overall Score99

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5.3K
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17.2K
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PEYTON BAXTER

life in the south, fashion, travel & motherhood co-host @highlightrealpod co-founder @bridgemanagegroup FIND ALL MY LINKS BELOW:

667KUnited States

Average Like18644

Engagement Rate17.4%

Overall Score99

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5.3K
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17.2K

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