Using Top Tech Influencers to Market Your Brand on Instagram in 2024

Instagram, with its visually driven content and vast user base, has become a prime platform for marketing across various industries. For tech brands, tapping into the realm of technology news on Instagram offers a unique opportunity to connect with a tech-savvy audience. By integrating technology news into your marketing strategy, you can keep your audience informed, engaged, and eager to learn more about your brand’s offerings.

Why Use Technology News for Marketing on Instagram?

In the ever-evolving tech landscape, staying up-to-date with the latest news is crucial for both consumers and businesses. By sharing technology news on Instagram, your brand positions itself as a knowledgeable and reliable source in the industry. This not only builds trust but also keeps your audience engaged with relevant content that resonates with their interests. Whether it's updates on new gadgets, software developments, or emerging tech trends, incorporating tech news into your Instagram content can enhance your brand’s authority and visibility.

Strategies to Market Using Technology News on Instagram

Create Engaging Posts Around Breaking News
When a significant event or breakthrough occurs in the tech world, be among the first to share it on Instagram. Create visually appealing posts or short videos that summarize the news and explain its relevance to your audience. Use eye-catching graphics, concise captions, and relevant hashtags to maximize reach and engagement.

Leverage Instagram Stories for Real-Time Updates
Instagram Stories are perfect for sharing real-time updates on technology news. Use Stories to provide live coverage of tech events, share quick updates on breaking news, or give behind-the-scenes looks at how your brand is responding to new trends. Add interactive elements like polls, questions, and countdowns to make your Stories more engaging.

Host Live Sessions and Discussions
Engage your audience by hosting live sessions where you discuss the latest technology news. Invite experts or influencers to join the conversation, offering valuable insights and fostering a community of tech enthusiasts. This not only boosts your brand’s visibility but also positions it as a leader in tech discussions.

Collaborate with Tech Influencers
Partnering with technology influencers on Instagram is another effective way to market your brand using tech news. Influencers can help amplify your message by sharing news and updates related to your brand, providing their followers with trusted and expert opinions. This collaboration can significantly expand your reach and attract a more engaged audience.

Using Instagram Features to Highlight Tech News

Carousel Posts for Detailed Content
Use Instagram’s carousel feature to dive deep into technology news. Each slide can cover different aspects of the news story—such as its background, key players, implications, and how it relates to your brand. This format is particularly effective for educating your audience and driving higher engagement rates.

Reels for Quick and Engaging News Bites
Instagram Reels are ideal for sharing short, engaging videos on technology news. Create 15-30 second clips that highlight the most exciting or important aspects of the news. Reels are highly shareable, which can help your content reach a broader audience beyond your followers.

Measuring the Impact of Your Tech News Marketing Strategy

To assess the success of your tech news marketing strategy on Instagram, track key performance metrics such as engagement rates, follower growth, and website clicks. Analyzing these metrics will help you understand what type of content resonates most with your audience and how you can refine your approach for even better results.

Top Technology News Accounts on Instagram in 2024

Here's a list of top technology news accounts on Instagram in 2024 that you should follow to stay updated and inspired:

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Gautam & Dhruv | Tech & Info

Tech | Tips | Tricks | infotainment ️Tech | Consumer awareness

135KIndia

Average Like14038

Engagement Rate11.9%

Overall Score100

Estimated Price$540

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90010.6K
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68.6K630.1K
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Muzaffar Hussain

Tech | Gadgets | Tips & Tricks Daily Dose of Valuable Content Managed by @theoptechs.in Business -

391.4KIndia

Average Like9774

Engagement Rate15%

Overall Score99

Estimated Price$1565

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6008.1K
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1.5K
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Tiago Costa

Tech that matters I share tips that make life easier Business:

483.7KCanada

Average Like9617

Engagement Rate1.9%

Overall Score99

Estimated Price$1935

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2.3K29.2K
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97.2K5.7M
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Hariom Jaiswal | Digital Guruji

| Technology | AI | Gadgets | Earn | Tech Tips & Tricks ️ | Bzns -

608.3KIndia

Average Like12312

Engagement Rate12.3%

Overall Score99

Estimated Price$2433

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1.4K14.4K
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90014.5K
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𝗦𝗔𝗠𝗘𝗘𝗥 𝗠𝗢𝗛𝗔𝗠𝗠𝗔𝗗 | ​Technoworld

️ Tech + Fact ka Tadka sirf meri thaali me Tech Ai Hacks | Tech News | Tips & Tricks| be 1% Smarter Evryday

787.4KIndia

Average Like3770

Engagement Rate8.9%

Overall Score99

Estimated Price$3149

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1.9K22.1K
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6007.1K
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Nova Tech

•Ai • Tech • Gadgets •100 Days 100 New Information Series •Follow To Learn Something New • Collab Mail:

97.6KIndia

Average Like517

Engagement Rate8.7%

Overall Score99

Estimated Price$390

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1001.6K
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1.6K18.4K
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Ajay Sharma - Tech & Info

#techtips | #tricks | #infotainment Latest tech reels everyday Top tech tricks & hacks

77.1KIndia

Average Like5638

Engagement Rate13.4%

Overall Score99

Estimated Price$308

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1.3K16.5K
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4003.7K
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Nikhil Madheshiya

Tech | Tips | Tricks | Information Chandigarh Business Contact - All Links

297.2KIndia

Average Like2116

Engagement Rate12.4%

Overall Score99

Estimated Price$1189

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90011.1K
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4.5K38.8K
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Ankit Choudhary • Tech & Info

‍• Tech | Career | Tips & Tricks • Information under 40 sec. •

210.8KIndia

Average Like15104

Engagement Rate43.1%

Overall Score99

Estimated Price$843

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9.3K89.9K
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142.7K1.8M
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Shubham Khandelwal | Tech

Daily dose of Tech Tips | Tricks | News | Info Managed by @opcap.in All Links

15.8KIndia

Average Like3080

Engagement Rate117.2%

Overall Score99

Estimated Price$63

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40010.3K
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8.7K143K
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Rajat Rai

• Technical Tips & Tricks • Tech Gadgets, AI, PC Hacks ️ • Business Enquiry :

1.7M

Average Like23608

Engagement Rate8.3%

Overall Score99

Estimated Price$6825

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6.7K77.1K
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29K348.1K
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Nick Bradley

Tech tips and tidbits.

39.5KUnited States

Average Like28130

Engagement Rate428.8%

Overall Score99

Estimated Price$158

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80038.8K
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78.1K1.3M
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Sahil Patel

• Gadgets | Tech tricks | ai tips • making tech ezy for u ‍• Building @pietech_ai

317.7KIndia

Average Like6267

Engagement Rate7.5%

Overall Score99

Estimated Price$1270

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4003.9K
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2.4K28K
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Mihir Arora | Tech

| All about #tech & #gadgets | Goal : Make you 1% smarter daily | Managed by @iplixmedia All Links

167.3KIndia

Average Like21219

Engagement Rate76.3%

Overall Score99

Estimated Price$669

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200
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Anuj Kumar

️Tech By @masterxanuj AI • Tech • Tips ‍♂️Repped by @socialcurrent.in

800.9KIndia

Average Like39782

Engagement Rate11.5%

Overall Score99

Estimated Price$3203

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4.6K
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339.4K4.3M
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JayzTwoCents

Tech, Cars, Gaming, and more!

441.6KUnited States

Average Like1099

Engagement Rate1.5%

Overall Score99

Estimated Price$1766

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60015.7K
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60018.6K
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Manish Kumawat | Tech & AI 💡

• Tech Videos • Products Review • E-Mail

124.9KIndia

Average Like11085

Engagement Rate69.9%

Overall Score99

Estimated Price$499

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6009.8K
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70014.5K
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Jai Arora

For Daily Exciting Tech Reels, TAP Follow For PR & Collabs Powered by : @socialsauce.in Gadget Links here

3MIndia

Average Like92261

Engagement Rate6.3%

Overall Score99

Estimated Price$12021

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26.3K
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56.6K350.6K
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Karan Mane

• Tech ‍ | AI | Gadgets • Daily New #tech Videos • Follow For Daily Content • Collab

43KIndia

Average Like609

Engagement Rate16.9%

Overall Score99

Estimated Price$172

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6004.3K
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Nabil faizan

All info in a single roof Tech | Tricks | Gadgets | Ai | Hacks Making Useful content ️

208.4KIndia

Average Like4917

Engagement Rate10.2%

Overall Score99

Estimated Price$833

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5006.4K
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1.7K35.7K

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